SURF
surf.nl
+ portfolio strategy
+ brand positioning
+ propositions
+ product visions
SURF is the collaborative IT organisation for research and education in the Netherlands. About 130 affiliated institutions work together to fully utilise the opportunities of digitisation to create better and more flexible education and research in the Netherlands.
For SURF I developed a comprehensive portfolio strategy. This strategy aimed to bring order and structure to an extensive array of over 50 products and services. This was a crucial need due to the prior lack of coherence. Our objectives were twofold: first, to create a more unified offering for customers; and second, to make it easier for them to identify and select the right solutions.
Additionally, the strategy was designed to enable SURF to proactively respond to future trends and developments while improving service continuity.
We are currently working on refining the SURF brand positioning to align seamlessly with the portfolio strategy and SURF values.
Mave.io
mave.io
+ business strategy
+ proposition
+ go-to-market
Mave.io is a European video platform with a strong focus on user experience, providing smooth, cookieless video in just a few lines of code. Video superpowers that will greatly benefit creators, developers and website owners to create incredible digital experiences via a simple, reliable and beautiful video embed. I worked with Mave.io to develop their business strategy, proposition and go-to-market strategy.
Saint-Gobain Sekurit
sgs.com
+ strategy
+ proposition
+ business model
+ customer testing
credits demo:
Floris Deerenberg
Saint-Gobain Sekurit is a leading producer of automotive glass. Sekurit is an early innovator and created many technological breakthroughs. I worked with Sekurit to venture into services and new digital business models beyond their existing physical product lineup.
Together we created a strategy for data-driven services. Following this strategy we created a B2B service platform and business model for commercial fleets where services for commercial vehicles are brought on-demand and on-site to minimize downtime of fleets.
HERE technologies
here.com
+ proposition
+ business model
+ business case
HERE Technologies is a global mapping company offering a location platform and spatial intelligence for both consumers and businesses. I worked with the HERE innovation team to develop several new propositions. Also, we created several solutions to acquire (location) data and insights from customers on traffic and road conditions to improve real-time accuracy of digital maps, while safeguarding user privacy.
Let's get in touch
A one day strategy workshop to explore future scenarios or a full-fledged innovation project to launch a new product or service. Based on your situation we create a made-to-measure solution. Get in touch with your request and we will schedule a call. Or, contact me via LinkedIn.
